Magical Kenya Open Quenches Its Thirst With KSh5.6m Water Deal

27th February 2019 - by SPN Correspondent

Coca-Cola boss rallies the nation to utilise the European Challenge Tour event to market the country as a leading golf tourism destination

Coca-Cola Senior Franchise Brand Manager (Kenya) Rodney Nzioka left, Kenya Open Golf Limited Director Francis Okwara (center) and Kenya Open Golf Limited Tournament Director Patrick Obath enjoy cold Keringet water by Coca-Cola at the Karen Country Club. PHOTO/Courtesy

SUMMARY

Nzioka was speaking on Tuesday when his company entered into a KSh5.6m partnership with the organisers of the tournament, Kenya Open Golf Limited (KOGL) that will makes Keringet the official water provider for the event that will tee off at the Karen Country Club from March 14 to 17
The four-day golfing extravaganza will see elite golfers led by Ryder Cup winning skipper Thomas Bjorn descend on the Par 72 Karen Country Club course with zest and vigour
Speaking at the event, KOGL Chairman Peter Kanyago welcomed the partnership by Coca-Cola

NAIROBI, Kenya- The country should take the opportunity to market herself as a global golfing tourism attraction through the 2019 Magical Kenya open, Rodney Nzioka, the local franchise brand manager for beverage giants Coca-Cola urged.

Nzioka was speaking on Tuesday when his company entered into a KSh5.6m partnership with the organisers of the tournament, Kenya Open Golf Limited (KOGL) that will makes Keringet the official water provider for the event that will tee off at the Karen Country Club from March 14 to 17.

“Following the elevation of Kenya Open to the elite European Tour from the Challenge Tour, the championship has evolved to international recognition. We are keen to continue our support and partnership with the Kenya Open Golf Limited (KOGL) as we also market the country’s ability to host bigger international sports events,” Nzioka said.

Kenya Open Golf tournament has had a tremendous growth owing to the support partner organizations bring into the competition.

These engagements have seen the tournament get the nod to be part of the coveted European Tour.

The four-day golfing extravaganza will see elite golfers led by Ryder Cup winning skipper Thomas Bjorn descend on the Par 72 Karen Country Club course with zest and vigour.

Scratch amateurs

Kenya will be represented by a team of six scratch amateurs selected from the 2018 Kenya Amateur Golf Championship (formerly the GOTY) and 12 professionals, nine of whom were picked from the recently concluded inaugural Safari Tour Golf Series.

The company has a longstanding association with sports sponsorship having been at the forefront of supporting youth grassroots football across the continent through is flagship tournament Copa Coca-Cola.

“Our commitment to sports is unwavering. We aim to bring people together to celebrate talents. We will continue to support sports in Kenya through partnering with organizations that seek to grow generations of great sports men and women,” Nzioka added.

Speaking at the event, KOGL Chairman Peter Kanyago welcomed the partnership by Coca-Cola.

“We are delighted to be working together as we grow the stature of this tournament.

"Our partnership with Coca-Cola has been long and beneficial ensuring that we host a world class tournament and look forward to a more fruitful engagement as we continue growing the profile of the Kenya Open Golf Championship,” Kanyago remarked.